This notice explains how IOTA AI LABS LTD, a private company limited by shares registered in England and Wales under company number 17319470, whose registered office is at 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom (“iotalabs”, “we”, “us”) collects and uses personal data. We are the data controller for the personal data described below.
We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Our contact form asks for your name, email address, company, the challenge you are facing and your message. Our newsletter form asks only for your email address. Submissions are delivered to us as an email and are not written to any separate marketing database.
We do not collect special category data, and we do not ask for it. Please do not send us health data, biometric data or details of criminal convictions through our forms.
This website offers an AI assistant. It is software, not a person, and it says so. What you type into it is sent to our server and then on to our AI provider so a reply can be generated. Please treat it like any other public web form: do not enter passwords, payment details, identity documents, health information or anything confidential. The assistant is instructed never to ask you for those.
Conversations stay in your browser tab for the duration of your visit and are cleared when you close it or select “New chat”. We keep no server-side copy of your conversation and we do not use it to train any AI model. The only part that reaches us is what you deliberately submit through the enquiry form, together with the recent chat messages shown to you at the point you consent to send them.
The assistant makes no decision about you. It cannot approve, price, reject or commit to anything, so there is no automated decision-making producing legal or similarly significant effects under Article 22 of the UK GDPR.
Under the UK GDPR we must have a lawful basis for each use of your personal data.
We do not sell personal data and we do not share it for advertising. We use a small number of service providers who process data on our instructions:
We may also disclose data where we are required to by law.
Some of our providers process data outside the UK, including in the United States. Vercel, Resend and Groq are all United States companies, so form submissions, the emails they generate, and anything you type into our AI assistant, are processed there. Where that happens we rely on UK adequacy regulations or on the International Data Transfer Addendum to the EU Standard Contractual Clauses, so your data keeps an equivalent level of protection.
You have the right to:
To exercise any of these, email hello@iotalabs.ai. We will respond within one month. There is no charge.
If you are unhappy with how we have handled your data, please tell us first so we can try to put it right. You also have the right to complain to the Information Commissioner's Office, the UK supervisory authority, at ico.org.uk or on 0303 123 1113.
We use encryption in transit, access controls and multi-factor authentication on the systems that hold personal data. No system is perfectly secure, but we take this seriously and we will tell you and the ICO about a breach where the law requires it.
Our services are sold to businesses and are not directed at children. We do not knowingly collect data from anyone under 16.
If we change how we use personal data we will update this page and revise the date at the top. Where the change is significant we will tell subscribers and active clients directly.
Email: hello@iotalabs.ai
Telephone: +44 333 054 0670
Post: IOTA AI LABS LTD, 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ,
United Kingdom
